Ah, TikTok. The hugely popular short-form video platform that has not only taken social media by storm, but has actually started to transform it. That last part is not hyperbole either, as even Instagram has recently started trying to emulate TikTok’s success with their Stories feature.

But how did it get to this point? And is it the appropriate platform for everyone, including the savvy small business owner trying to reach their target audience? First, we’ll take a look at how to sign up, and then we will take a look at everything else.

Step One: Signing Up for TikTok

When you first download the app, tap Profile towards the bottom-right hand portion of the screen. From there, it will give you a number of ways to sign up. Follow the screen prompts until completion, and you’re done!

Bad Username? No Problem!

Not everyone nails their username on the first try. If you are a business, this may be easier to get right the first time, but regardless, if you need to change your username at any time, simply click into your profile, click your username, and make the necessary changes.

Shooting Your First TikTok

When you are ready to shoot your first TikTok, hit the + button at the bottom of the screen to select your sound. From here, add any filters and effects you would like to use, then record your video. When done, press the checkmark, and add any caption if desired. This is also where details for the video can be added. Once complete, the video can be posted or saved to Drafts.

Music Makers Can Add Their Own Sound

If you happen to make your own sound effects or music, TikTok can use it in-app if it is already saved on your phone as a sound file. Simply do not add any other effects or voiceovers, save it like any other video, save to Favorites, and then it can be used as a sound in other videos any time.

TikTok Pro Offers Analytics

For those who hope to eventually make money off of the platform, there is an in-app analytics tool that provides TikTok Pro users with valuable analytical data that includes:

• Trending videos

• Profile views

• Shares

• Followers

• Watched full video

Analytics like these can help Pro users make decisions that refine the approach they take with their target audience, which can greatly increase their returns.

How Little Egg Solutions Can Help

We are Little Egg Solutions, and we specialize in high-quality white hat SEO services, including title/meta optimization, site audits, content creation, and social media management. If you have any questions about the products or services that we provide, please give us a call. We will be more than happy to talk with you about how we can help your little egg grow.