Social media is essential to the health of your business, so much so that outsourcing social media management to firms like Little Egg Solutions is becoming more commonplace. But for those going it alone, learning to maximize your impact on social media platforms can be the difference between healthy growth and dangerous stagnation. Twitter for Business is one of the most important tools at your disposal, with a massive user base and features that are ideal for business use built into the platform.

But how can you harness the power of social media in 140 characters or less? To help you out, we’ve compiled a list of five ways to make the most of your company’s Twitter for Business account.

1. Native Features Are a Natural Advantage

Twitter offers a number of features that you can use to your advantage right off the bat. You can create a feature box by making a Lead Generation Card with a special offer and pinning it to your account. You can make sure your Tweet button for your site recommends that people follow you whenever they tweet an article. You can even create a custom graphic with important information and use it as your background image. These simple tricks will give your Twitter account the personal touch that customers have come to expect.

2. Links, Links, Links!

Links are an important part of a successful social media marketing campaign, and Twitter is no exception. Now that any link, no matter the length, is read as 22 characters, URL shortening is no longer necessary to fit the 140-character limit. Tweeting links to industry-related news, entertaining articles, or useful information is a great way to engage your followers – and to gain new ones. And don’t forget to use the link feature on your account to backlink to your site so customers can find you easily!

3. Picture Perfect Posts

Adding pictures to posts, especially within the platform (as opposed to tweeting from Instagram or another third-party site) is a great way to get your followers’ attention and give them a look into the world in and around your business. Customers want to know the people behind the business, so introduce them to your team with a group photo, or snap a shot of your workspace to give them a glance at what you see every day. It builds trust by building a personal connection.

4. Find Your Voice

Developing your brand’s unique voice on twitter is every bit as important as uploading a quality profile picture, or linking your website. Twitter for Business gives you the opportunity to connect with your customers on a personal, individual basis, but on a greater scale than in-person interaction. Keep your tone in line with what your business represents, your company and community values, and use that flair to engage your audience and keep them coming back for regular updates.

5. Take a Multi-Faceted Approach

The first business-minded purpose that companies associate with Twitter is to drive traffic: to your blog, to your site, or to your brick-and-mortar location. But it is so much more. Twitter is the crossroads of customer service, human resources, public relations, and marketing. Address the concerns of your customers with quick, personal responses. Find candidates and contractors for your growing workforce, and help them communicate efficiently. There are countless opportunities to harness the power of Twitter to enhance your business.

With these five techniques, you can turn your Twitter for Business account into the powerful brand-building and marketing tool you’ve always dreamed of. The world of social media is becoming more and more business-friendly, with major platforms adding features to enhance your online marketing strategy with every new update, and it can be hard to stay ahead of the curve. Little Egg Solutions is here to help you navigate the waters. Contact us for a free consultation today, and see how we can help you build your business with the power of social media management.