When the phenomenon of blogging first appeared on the scene in the mid-nineties, it wasn’t at all what we think of when we picture the blogosphere of today. It was, in essence, a way to keep a personal diary of our innermost thoughts and feelings and daily experiences online. Which, given what we know now, that the internet is forever, seems like a terrible, terrible idea (even though most of us still do it on social media; hopefully, to a lesser extent). But somewhere along the way, around the turn of the century, blogging shifted from sharing private stuff (kind of) privately, to sharing stuff for other people to enjoy.

From there, it was only a hop skip and a jump to the niched writing, news reporting, and content driven blogging that we know and love today. And, since blogging attracts people to websites (among the many business benefits of blogging we’ll discuss below), it was only natural for it to become a business staple. From major corporations to mom-and-pop shops, everyone is jumping on the blogging bandwagon. Here are three excellent reasons we at Little Egg Solutions think you should, too.

1. Blogging = SEO

We know how important SEO is to online campaigns, and how important online presence is to business success. But just how important is blogging to site SEO?

As it turns out, very. Search engines rank sites based on a number of factors. These factors include how frequently your site posts or updates content, how many pages and how often your target keyword appears, and how long people spend on your site. Blogging (with quality, informative, keyword-dense content) increases all of these metrics, bringing up your rank. Plus, you have the opportunity to optimize each post for maximum impact on your ranking.

2. Blogging = Credibility

How can you establish your business as an authority in your industry and set yourself apart from the crowd? With a high-quality, informative, and trustworthy blog.

Another core benefit of blogging is building trust and credibility. By publishing articles that readers in your market find interesting, or that answer their questions, you build a reputation for your business as well-informed, helpful, and in-touch with your audience. Blogs that link to other industry leaders who mention the same thing, or to studies or statistics show your audience that you’ve researched the topic and know what you’re writing about. It also projects a more human image of your business, and your visitors relate to that.

3. Blogging = Marketing

Content marketing is a great way to reach clients beyond your local sphere of influence and one of the easiest ways to do this is with a good blog.

Free marketing is one of the best benefits of blogging. Sharing relevant, informative, and interesting articles on your blog creates an awesome (and free) marketing opportunity. When readers come across content they enjoy on the web, they share it with their friends and family on social media, linking to your blog and spreading the word for you. They also may link back to your article in a blog of their own, reaching even more people, and all without having to pay for an ad.

And this is just the tip of the iceberg. There are several benefits of blogging that can boost your business and online presence, so many in fact, that having a blog is starting to become a requirement for a successful online and content marketing campaign. The SEO and content marketing experts here at Little Egg Solutions can help you get started and make sure you stay on track. Contact us today to find out how we can help your small or medium business get the competitive edge you need!