For any business, there are few things more important than being able to communicate to your client base. It is crucial that you can effectively let your base know about everything from new products and expert advice to ensuring they are up to date on all the latest news about your company and what you offer. With email being one of the primary ways businesses can effectively get their messages across, it is important to know how to ensure that your email lands where you want it to. Google has laid down some new restrictions that change how they manage bulk emails, we narrowed it down to the most important bits to help you make sense of the new rules.

Google’s New Rules

Starting February 2024 Google is implementing new rules for bulk email senders aimed at reducing spam and making their client’s inboxes more secure. We are fans of these changes. Like everyone else we are tired of useless spam clogging inboxes. Reducing junk emails also helps ensure that your business’s communication gets seen and is not trashed in a massive email dump. We have studied the changes so you don't have to, and here are the major takeaways:

Authenticate Email

This means that a bulk email sent will need to be authenticated with established protocols like SPF, DKIM, or DMARC. Good operators are already doing this and it really is the best practice. Sound foreign to you? Don't worry, we can help. 

Enable Easy Unsubscribe Option

A one-click unsubscribe option will now be the standard and the unsubscribe request must be processed within two business days. We like this, people always want to know they have the choice to opt out of messaging. Finally, it really doesn't do a business any good to be sending emails to people who don't want them; it actually might be doing more harm to your brand than you realize. We help clients structure their messaging to customers so that the experience is good for you and your customer.

Send Wanted Email

Essentially, do not send a bunch of junk out. Gmail is going to be enforcing a clear spam rate threshold. This is a number that senders must stay below to ensure they are not just bulk-bombing unwanted emails. From curated blog content to structured communication, we can help you stay out of spam and keep relevant with your customers.

Keeping Compliant

How do you stay compliant, communicate effectively, and above all send emails that your customers want to get? You want to be sure that you are using a reputable email service provider and maintaining clean email lists that are regularly up to date. Remember, one size does not fit all; would you try to sell a size eight shoe to Shaq? Of course not. Segment your lists and target the right customers with the right product. Take that even further and find more ways to target your customers with personalized emails. This is our expertise, let us show you how we maximize your impact in client communication so you can focus on your business.

Whether your email base is 150 or 10,000, these tips are good practices to ensure that your message is heard and your client feels special and unique. Let us help you get your message where you want it to go, looking the way you want it to look, and above all else representing your company effectively. At Little Egg Solutions we are local experts with proven success helping big and small businesses grow the way they want to grow. Contact Little Egg Solutions today and let us show you how we can help your business hatch great things.