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Getting Started with Instagram for Business
Out of all the social media platforms currently available, Instagram is still one of the most popular ones in 2022 for business to reach their target audience. Not only do 90% of users follow at least one business on Insta, but at least 70% also don’t mind viewing ads during videos, which gives business owners who wish to employ ad spend yet another route to engage their core demographic should they choose to. And even if a high ad spend is not on your mind as a business owner, there are a plethora of metrics and tools that can help make tracking user interaction and automating the site easy and approachable, even for fledgling business owners.
Leveraging Hashtags on Instagram in 2022 (Yes, Really)
For those who have been around since its launch in 2010, much has changed about the landscape in regards to Instagram. Where hashtags used to run into the dozens and delve into the most minute of minutia have now given way to 4-5 hashtags per post at maximum, when used at all, and are more generic and organizational in nature. On other social media platforms, such as Twitter and Facebook, their use has also dwindled, if not disappeared entirely.