While we may have talked about the basic concept of keywords in the past, such as determining the vernacular of your target audience then focusing your efforts on those keyword phrases, we had only touched slightly on the tools that small business owners can use to help them discover which one of those phrases are the most potent to use.
In the world of SEO, there is never a certain winner, or an approach that will consistently place you above your competitors. That is why it is so important to continually create content that resonates with your target audience by speaking their language. And that word, language, is at the crux of SEO, since capitalizing on the keywords that drive the “language” of your target audience, and doing it better than the other guy, is the goal…
