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SEO Best Practices for New Sites
When launching a new site, it can be a lot to focus on that can go wrong, let alone getting the SEO right. Of course, you are going to want your product and/or service to rank highly in the SERPs, but getting there can be a challenge or downright impossible without a cohesive strategy in place to get you there. Before launch, every business owner should have a clear idea regarding the following items:
Titles & Meta Descriptions 101: Connecting with Your Audience
As an SEO, one of the questions I get asked the most is “how do you come up with keywords,” whether it’s for titles, meta descriptions, or anything else. It’s really not as complicated as everyone makes it because whenever I hear that, what I actually hear is “how do I connect with my target audience?” Well, the first step is to learn who they are, which means you have to figure out where they congregate, i.e. social media, meetups, etc., study their behavior and how they interact with one another, then create a profile based on that data in order to fill a niche in the community.
Keywords 101: What They Are and Why They Matter So Much in SEO
This is the thing: without keywords, the entire concept of SEO, or search engine optimization, would be without purpose. Whenever we “google” something or call upon a bevy of proprietary digital assistants ready to answer any and every query, we are hoping to get the most relevant results that match our query, no matter how misguided it may be at first.
Essential SEO: Spring Cleaning Your Website
A big part of your yearly website SEO maintenance should include a “spring cleaning” of sorts, where you comb through your site:
fixing broken images
strengthening your internal link structure
refreshing and/or purging older content
9 SEO Best Practices for New Small Businesses
Certainly, a lot has already changed in the world of search engine optimization (SEO), the sophisticated practice of helping people find your site through search engines.
SEO: The Importance of Consistent Content
At the crux of SEO, or search engine optimization, is content, and in today’s supercharged market, if you are not consistently creating content, you simply do not exist.
Tips For Up And Coming Entrepreneurs In Today’s Digital Age
If you’re thinking about starting a business during the pandemic, you’re in great company. More than half a million people have launched new businesses as a safe and reliable way of earning an income during uncertain times.
Great SEO: Why Regular Audits are So Important
In the world of SEO, there is never a certain winner, or an approach that will consistently place you above your competitors. That is why it is so important to continually create content that resonates with your target audience by speaking their language. And that word, language, is at the crux of SEO, since capitalizing on the keywords that drive the “language” of your target audience, and doing it better than the other guy, is the goal…
Little Egg Solutions Celebrates its 5th Year of Helping Small/Medium-Sized Local Businesses Get Discovered Online
Based in Boise, Idaho, Little Egg Solutions is a local marketing firm that specializes in a wide swath of SEO services for small and medium sized businesses.
'Tis the Season for SEO: Ring in the New Year with Your Annual Audit
It’s the most magical time of the year: lights are twinkling, kids are caroling, and business is booming… right? If you’re not seeing the sales numbers you wished for this year, your website might be to blame. We’ve touted the importance of SEO audits before, but there’s no better time than years-end to audit your site.