The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.

Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.

And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?