When launching a new site, it can be a lot to focus on that can go wrong, let alone getting the SEO right. Of course, you are going to want your product and/or service to rank highly in the SERPs, but getting there can be a challenge or downright impossible without a cohesive strategy in place to get you there. Before launch, every business owner should have a clear idea regarding the following items:
This is the thing: without keywords, the entire concept of SEO, or search engine optimization, would be without purpose. Whenever we “google” something or call upon a bevy of proprietary digital assistants ready to answer any and every query, we are hoping to get the most relevant results that match our query, no matter how misguided it may be at first.
The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.
Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.
And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?
On October 28th, 2021, news broke that Mark Zuckerberg, CEO of Facebook, had changed the name of his parent company from Facebook to Meta, thus naming himself CEO and chairman of Meta. For those who may not know, Zuckerberg not only owns Facebook, but also Instagram, WhatsApp, and a host of other services, some of them not directly related to social media. When asked by reporters what the purpose behind the renaming was, he responded with it “being awkward” to have differently branded social media services under the umbrella of another social media brand, in this case Facebook.
“What? Google My Business?”
Yeah, hopefully. If your customers wanted to leave a review for your or point you out on a map when their relatives from out of town come to visit, you are going to want them to find you, and if you like making money, you are going to want to make that process as painless as possible.
So what if I told you that Google themselves provides a free tool that allows you to manage your business’s online presence across all of Google, including Maps and Search?
In the world of SEO, there is never a certain winner, or an approach that will consistently place you above your competitors. That is why it is so important to continually create content that resonates with your target audience by speaking their language. And that word, language, is at the crux of SEO, since capitalizing on the keywords that drive the “language” of your target audience, and doing it better than the other guy, is the goal…
