Why Your Website Should Have a Content Strategy Plan

Older, but good.

The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.

Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.

And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?

How Often Do I Post?

The rules are different when considering blogging versus social media. For social media, a good rule of thumb is to do 2-3 interactive posts to every promotional post. In other words, for every post that has a link that points back to your site, have two or three others that engage with other like users.

For blogging, depending on the brand, a new article can be written every 2 weeks or even 2 posted every other day. This largely depends on the number of contributors on the site as well as the content of course, but the overall purpose of a blog is to get as many relevant keywords on the site as possible, so write write write about your core topic, as much as your can.

What Kind of Content Should I Post?

Though TikTok has revolutionized the content game in many ways, written content like blogs and ebooks are still widely popular and heavily utilized by Google’s search spiders when indexing and ranking content. The root of any effective marketing strategy is getting to know your target audience. This entails creating a profile of what this person would look like, along with their personal details. From this, you could make certain inferences as to their interests and what would catch their attention.

As mentioned, if you happen to know or find out where your target audience “plays,” whether that be a social media channel or local pub crawl scene, then you will know where to start so that you can conduct your research and know what type of content would appeal to them.

I Don’t Have Time For All That, What Do?

Little Egg Solutions can help. We not only help you with creating content, but we also help with site audits, social media, infographic creation, Amazon listings, and so much more. We are an ethical, white hat SEO firm in a sea of shady link builders and “SEO gurus” and we are only interested in helping you let your little egg grow.

If you have any questions about our services, get in touch. We will be more than happy to help.