social media management

Getting Started with Instagram for Business

Getting Started with Instagram for Business

Out of all the social media platforms currently available, Instagram is still one of the most popular ones in 2022 for business to reach their target audience. Not only do 90% of users follow at least one business on Insta, but at least 70% also don’t mind viewing ads during videos, which gives business owners who wish to employ ad spend yet another route to engage their core demographic should they choose to. And even if a high ad spend is not on your mind as a business owner, there are a plethora of metrics and tools that can help make tracking user interaction and automating the site easy and approachable, even for fledgling business owners.

Is Nextdoor Right for Your Business?

Is Nextdoor Right for Your Business?

When it comes to small business owners trying to connect with their target audience, it can be a mess of trying to figure out which social media app works best, what/when to post, and how often. In many cases, they will hire a marketing firm to help them make that determination and then create the content that resonates with their target demographic. However, there is a new app called Nextdoor that aims to bring the more neighborly aspect back to knowledge sharing that small businesses can potentially leverage.

TikTok 101: How to Use it and is it Right for You?

TikTok 101: How to Use it and is it Right for You?

Ah, TikTok. The hugely popular short-form video platform that has not only taken social media by storm, but has actually started to transform it. That last part is not hyperbole either, as even Instagram has recently started trying to emulate TikTok’s success with their Stories feature.

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

For those who have been around since its launch in 2010, much has changed about the landscape in regards to Instagram. Where hashtags used to run into the dozens and delve into the most minute of minutia have now given way to 4-5 hashtags per post at maximum, when used at all, and are more generic and organizational in nature. On other social media platforms, such as Twitter and Facebook, their use has also dwindled, if not disappeared entirely.

Why Your Website Should Have a Content Strategy Plan

Why Your Website Should Have a Content Strategy Plan

The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.

Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.

And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?