When it comes to small business owners trying to connect with their target audience, it can be a mess of trying to figure out which social media app works best, what/when to post, and how often. In many cases, they will hire a marketing firm to help them make that determination and then create the content that resonates with their target demographic. However, there is a new app called Nextdoor that aims to bring the more neighborly aspect back to knowledge sharing that small businesses can potentially leverage.