small business

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Is Nextdoor Right for Your Business?

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Is Nextdoor Right for Your Business?

When it comes to small business owners trying to connect with their target audience, it can be a mess of trying to figure out which social media app works best, what/when to post, and how often. In many cases, they will hire a marketing firm to help them make that determination and then create the content that resonates with their target demographic. However, there is a new app called Nextdoor that aims to bring the more neighborly aspect back to knowledge sharing that small businesses can potentially leverage.

5 Free SEO Tools For Small Business Owners

5 Free SEO Tools For Small Business Owners

While we may have talked about the basic concept of keywords in the past, such as determining the vernacular of your target audience then focusing your efforts on those keyword phrases, we had only touched slightly on the tools that small business owners can use to help them discover which one of those phrases are the most potent to use.

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

For those who have been around since its launch in 2010, much has changed about the landscape in regards to Instagram. Where hashtags used to run into the dozens and delve into the most minute of minutia have now given way to 4-5 hashtags per post at maximum, when used at all, and are more generic and organizational in nature. On other social media platforms, such as Twitter and Facebook, their use has also dwindled, if not disappeared entirely.

5 Best Website Builders for Small Business Owners

5 Best Website Builders for Small Business Owners

Not every business owner has the same product and/or service, so it would go to serve that they all would not require the same traits of their websites that others would. While others may simply want to point would-be customers to their brick-and-mortar location, others may run an e-commerce business and require more robust features such as secure payments and abandoned cart functionality.

Why Your Website Should Have a Content Strategy Plan

Why Your Website Should Have a Content Strategy Plan

The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.

Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.

And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?

Why Google My Business is a No-Brainer

Why Google My Business is a No-Brainer

“What? Google My Business?”

Yeah, hopefully. If your customers wanted to leave a review for your or point you out on a map when their relatives from out of town come to visit, you are going to want them to find you, and if you like making money, you are going to want to make that process as painless as possible.

So what if I told you that Google themselves provides a free tool that allows you to manage your business’s online presence across all of Google, including Maps and Search?