As an SEO, one of the questions I get asked the most is “how do you come up with keywords,” whether it’s for titles, meta descriptions, or anything else. It’s really not as complicated as everyone makes it because whenever I hear that, what I actually hear is “how do I connect with my target audience?” Well, the first step is to learn who they are, which means you have to figure out where they congregate, i.e. social media, meetups, etc., study their behavior and how they interact with one another, then create a profile based on that data in order to fill a niche in the community.