On October 28th, 2021, news broke that Mark Zuckerberg, CEO of Facebook, had changed the name of his parent company from Facebook to Meta, thus naming himself CEO and chairman of Meta. For those who may not know, Zuckerberg not only owns Facebook, but also Instagram, WhatsApp, and a host of other services, some of them not directly related to social media. When asked by reporters what the purpose behind the renaming was, he responded with it “being awkward” to have differently branded social media services under the umbrella of another social media brand, in this case Facebook.