While we may have talked about the basic concept of keywords in the past, such as determining the vernacular of your target audience then focusing your efforts on those keyword phrases, we had only touched slightly on the tools that small business owners can use to help them discover which one of those phrases are the most potent to use.
This is the thing: without keywords, the entire concept of SEO, or search engine optimization, would be without purpose. Whenever we “google” something or call upon a bevy of proprietary digital assistants ready to answer any and every query, we are hoping to get the most relevant results that match our query, no matter how misguided it may be at first.
