marketing

Getting Started with Instagram for Business

Getting Started with Instagram for Business

Out of all the social media platforms currently available, Instagram is still one of the most popular ones in 2022 for business to reach their target audience. Not only do 90% of users follow at least one business on Insta, but at least 70% also don’t mind viewing ads during videos, which gives business owners who wish to employ ad spend yet another route to engage their core demographic should they choose to. And even if a high ad spend is not on your mind as a business owner, there are a plethora of metrics and tools that can help make tracking user interaction and automating the site easy and approachable, even for fledgling business owners.

5 Free SEO Tools For Small Business Owners

5 Free SEO Tools For Small Business Owners

While we may have talked about the basic concept of keywords in the past, such as determining the vernacular of your target audience then focusing your efforts on those keyword phrases, we had only touched slightly on the tools that small business owners can use to help them discover which one of those phrases are the most potent to use.

TikTok 101: How to Use it and is it Right for You?

TikTok 101: How to Use it and is it Right for You?

Ah, TikTok. The hugely popular short-form video platform that has not only taken social media by storm, but has actually started to transform it. That last part is not hyperbole either, as even Instagram has recently started trying to emulate TikTok’s success with their Stories feature.

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

For those who have been around since its launch in 2010, much has changed about the landscape in regards to Instagram. Where hashtags used to run into the dozens and delve into the most minute of minutia have now given way to 4-5 hashtags per post at maximum, when used at all, and are more generic and organizational in nature. On other social media platforms, such as Twitter and Facebook, their use has also dwindled, if not disappeared entirely.

Getting Started with a Facebook Ad Account

Getting Started with a Facebook Ad Account

If you’re a small business owner or entrepreneur, there simply may not be enough time to delve into the sometimes murky details that come with starting, managing, and/or effectively leveraging a Facebook Ad Account. Plus, the information typically found on the web (at the time of this writing) have a smattering of terms peppered with excellent industrial insight…from as recently as 2017. With such a mixed bag of search results, it can be hard to parse out the simple basics to at least help get you started from the rest of an outdated text dump.

So where’s a good place to start? A glossary would be nice.

Why Google My Business is a No-Brainer

Why Google My Business is a No-Brainer

“What? Google My Business?”

Yeah, hopefully. If your customers wanted to leave a review for your or point you out on a map when their relatives from out of town come to visit, you are going to want them to find you, and if you like making money, you are going to want to make that process as painless as possible.

So what if I told you that Google themselves provides a free tool that allows you to manage your business’s online presence across all of Google, including Maps and Search?

Digital Marketing Strategies To Fire Up Your Sales in 2022

Digital Marketing Strategies To Fire Up Your Sales in 2022

The only thing that is permanent in this world is change. No matter how contradictory that sounds, it still rings true even in the context of digital marketing as many new business models, innovations, and technological applications are ready to take over the 2022 digital marketing landscape.

,

Tips For Up And Coming Entrepreneurs In Today’s Digital Age

,
Tips For Up And Coming Entrepreneurs In Today’s Digital Age

If you’re thinking about starting a business during the pandemic, you’re in great company. More than half a million people have launched new businesses as a safe and reliable way of earning an income during uncertain times.