Social media is a lot of work, especially if you’re a web development business. Then again, you can’t ignore how powerful social media platforms are when it comes to marketing. Even the smallest businesses include social media in their expense management accounts as part of their marketing budget.

If you’re a web dev and design business, you want to make the most out of this robust marketing tool. Here are x social media trips that can help you boost your web design and development business. These tips can give you the advantage you need in a very competitive niche.

1. Create Consistent Social Media Branding

When you design your website and your social media, there are several ways to send brand signals to potential clients. A brand signal works as a type of memory trigger, which should help remind them of who you are. These signals need to be distinctly yours to ensure that you’re the business they remember.

Implement consistent social media branding, especially in conjunction with how you designed your website. Make sure to secure your data on your website and keep everything in working order. Have all assets in your website, and every social media account in high quality, as this will reflect your work.

Make sure your website is impeccable. Use branded colors on every social media account, especially with your templates. Format your logo correctly and ensure your newsfeed uses consistent image sizes. You want to show you’re a consistent and reliable business to potential clients.

Whatever you post, from a blog post, a simple holiday picture, to a client review, you want recurring content to use the same colors and design. This will help potential customers identify you, especially in a sea of posts trying to garner customers’ attention.

2. Market A Personable Design Team

If you’re a web design business, it’s hard to show your daily activities on social media without revealing how you do your work. Regardless, it’s essential to use social media to humanize your business - to remind people that you’re more than just any other agency out there.

One common issue that agencies have is they all lump together as faceless tech businesses. All they do is keep releasing analytics data, post links to their blogs, and advertise to their customers. The most successful agencies show that there are humans behind the accounts.

Use “meet the team” posts and pages, especially if you’re looking to create a modicum of “realness” to gain a better audience. Show that there are real people behind the expertise, which can help establish brand credibility. It will also show people that you understand their plight.

Have your team members present different points of view that are still consistent with company values. If you create videos to market ideas to your audience, have your employees present them. This makes your company personable while you monitor the performance and engagement of every post.

3. Create Carefully Designed Bios

When creating profile bios for your social media pages, take special care crafting the information you add to them. The power of the bio section of business pages is usually underestimated. It’s not engaging information at all, but that doesn’t mean it’s any less valuable data.

Always use a concise but accurate approach with your details. Let your personality leak a little on your profile, adding some simple but professional banter in your bio. You want people to know who your business is and what you do in as few lines as possible.

If you can, adopt a few different keywords and integrate them into your profile. Make sure to always go for relevancy rather than search volume, as social media are quite sensitive with keywords. If you can, use industry talk to signal what you know about your niche.

4. Leverage Positive Reviews

Reviews are the lifeblood of every web design agency. Companies thrive on the power of customer testimonials, positive reviews, and social proof. Customers are more likely to flock towards businesses where other people are going rather than the company with no patrons.

Having good client reviews on social media sites like Facebook and Instagram can give you convincing social proof. Stellar ratings can tell people how good you do your work, how you interact with customers, and if clients are willing to re-hire you.

If you’re looking to get social proof from your clients, the best way is to have the project lead request for the testimonial. Most clients are more than willing to be candid with the developers and designers they worked with, rather than having a random after-sales employee talk to them.

Set some open-ended guide questions to nudge clients towards the reviews you want them to give. While having a candid review is very much welcomed, a couple of guide questions can help provide them with something more to say than a couple of sentences.

5. Join A Community On Social Media

When you’re a web design and web development agency, being part of a community is vital for building connections. Being active on social media to tap on other industry experts, give quick advice, and connect with potential clients is a fantastic way to establish community relationships.

You would want to make full use of social media listening tools to see the current trends in your niche. Look for possible things that clients want and see what competitors are doing on their accounts. See what your valued clients are doing and see opportunities where you can reconnect with brand-new services.

Create a list with relevant hashtags and see what people are up to. Keep tabs on industry topics so you can spark new business ideas and track valuable keywords for your marketing. If people ask the public for support, be ready to connect with these potential customers and use it as a source of positive PR.

Involve yourself in industry and client groups. Most niche groups are more than happy to exchange information or give referrals to other teams. If you have a burning question that you think people can help you with, that’s another way to use your industry groups fully.

Final Thoughts

Social media is a crucial part of every agency’s marketing practices. It can help connect you with potential customers, show others what you can do, and tell people about your products and services. Follow our social media tips above and set yourself up for success.

About The Author

Bash Sarmiento is a writer and an educator from Manila. He writes laconic pieces in the education, lifestyle, and health realms. His academic background and extensive experience in teaching, textbook evaluation, business management, and traveling are translated in his works.