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Trending 4 Best Practices For Corporate Sustainability
As the topic of the climate crisis becomes more widely discussed today, companies have also started to participate in implementing green initiatives.
Why Modern Marketers Should Also Master Coding And Web Development
The job of a marketing professional is to understand the needs and wants of consumers while also finding ways to reach them.
TikTok 101: How to Use it and is it Right for You?
Ah, TikTok. The hugely popular short-form video platform that has not only taken social media by storm, but has actually started to transform it. That last part is not hyperbole either, as even Instagram has recently started trying to emulate TikTok’s success with their Stories feature.
Leveraging Hashtags on Instagram in 2022 (Yes, Really)
For those who have been around since its launch in 2010, much has changed about the landscape in regards to Instagram. Where hashtags used to run into the dozens and delve into the most minute of minutia have now given way to 4-5 hashtags per post at maximum, when used at all, and are more generic and organizational in nature. On other social media platforms, such as Twitter and Facebook, their use has also dwindled, if not disappeared entirely.
The Role of Marketing in Tackling The Plastic Problem
Plastic pollution is one of the biggest issues facing the environment today. With the increased consumption of plastic products, our oceans now contain 15-51 trillion pieces of plastic.
How to Create an Effective Business Email Newsletter
Back in the day, most businesses would advertise themselves via promotional mail or billboards.
Titles & Meta Descriptions 101: Connecting with Your Audience
As an SEO, one of the questions I get asked the most is “how do you come up with keywords,” whether it’s for titles, meta descriptions, or anything else. It’s really not as complicated as everyone makes it because whenever I hear that, what I actually hear is “how do I connect with my target audience?” Well, the first step is to learn who they are, which means you have to figure out where they congregate, i.e. social media, meetups, etc., study their behavior and how they interact with one another, then create a profile based on that data in order to fill a niche in the community.
Web Development: Top 7 Things That You Should Know
When it comes to web development, there are many resources that you can find online. Whether you’re a beginner programmer or a veteran developer, it is a never-ending process.
Keywords 101: What They Are and Why They Matter So Much in SEO
This is the thing: without keywords, the entire concept of SEO, or search engine optimization, would be without purpose. Whenever we “google” something or call upon a bevy of proprietary digital assistants ready to answer any and every query, we are hoping to get the most relevant results that match our query, no matter how misguided it may be at first.
Essential SEO: Spring Cleaning Your Website
A big part of your yearly website SEO maintenance should include a “spring cleaning” of sorts, where you comb through your site:
fixing broken images
strengthening your internal link structure
refreshing and/or purging older content