Getting Started with a Facebook Ad Account

Getting Started with a Facebook Ad Account

If you’re a small business owner or entrepreneur, there simply may not be enough time to delve into the sometimes murky details that come with starting, managing, and/or effectively leveraging a Facebook Ad Account. Plus, the information typically found on the web (at the time of this writing) have a smattering of terms peppered with excellent industrial insight…from as recently as 2017. With such a mixed bag of search results, it can be hard to parse out the simple basics to at least help get you started from the rest of an outdated text dump.

So where’s a good place to start? A glossary would be nice.

Facebook is Now Meta and Why Organic SEO Will Still Rule

Facebook is Now Meta and Why Organic SEO Will Still Rule

On October 28th, 2021, news broke that Mark Zuckerberg, CEO of Facebook, had changed the name of his parent company from Facebook to Meta, thus naming himself CEO and chairman of Meta. For those who may not know, Zuckerberg not only owns Facebook, but also Instagram, WhatsApp, and a host of other services, some of them not directly related to social media. When asked by reporters what the purpose behind the renaming was, he responded with it “being awkward” to have differently branded social media services under the umbrella of another social media brand, in this case Facebook.

Why Google My Business is a No-Brainer

Why Google My Business is a No-Brainer

“What? Google My Business?”

Yeah, hopefully. If your customers wanted to leave a review for your or point you out on a map when their relatives from out of town come to visit, you are going to want them to find you, and if you like making money, you are going to want to make that process as painless as possible.

So what if I told you that Google themselves provides a free tool that allows you to manage your business’s online presence across all of Google, including Maps and Search?

Digital Marketing Strategies To Fire Up Your Sales in 2022

Digital Marketing Strategies To Fire Up Your Sales in 2022

The only thing that is permanent in this world is change. No matter how contradictory that sounds, it still rings true even in the context of digital marketing as many new business models, innovations, and technological applications are ready to take over the 2022 digital marketing landscape.