Back in the day, most businesses would advertise themselves via promotional mail or billboards.
Titles & Meta Descriptions 101: Connecting with Your Audience
As an SEO, one of the questions I get asked the most is “how do you come up with keywords,” whether it’s for titles, meta descriptions, or anything else. It’s really not as complicated as everyone makes it because whenever I hear that, what I actually hear is “how do I connect with my target audience?” Well, the first step is to learn who they are, which means you have to figure out where they congregate, i.e. social media, meetups, etc., study their behavior and how they interact with one another, then create a profile based on that data in order to fill a niche in the community.
Web Development: Top 7 Things That You Should Know
When it comes to web development, there are many resources that you can find online. Whether you’re a beginner programmer or a veteran developer, it is a never-ending process.
Keywords 101: What They Are and Why They Matter So Much in SEO
This is the thing: without keywords, the entire concept of SEO, or search engine optimization, would be without purpose. Whenever we “google” something or call upon a bevy of proprietary digital assistants ready to answer any and every query, we are hoping to get the most relevant results that match our query, no matter how misguided it may be at first.
Essential SEO: Spring Cleaning Your Website
How Marketing Teams Can Benefit from Business Intelligence
5 Best Website Builders for Small Business Owners
Not every business owner has the same product and/or service, so it would go to serve that they all would not require the same traits of their websites that others would. While others may simply want to point would-be customers to their brick-and-mortar location, others may run an e-commerce business and require more robust features such as secure payments and abandoned cart functionality.
6 Valuable Benefits Of Corporate Events
Why Your Website Should Have a Content Strategy Plan
The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.
Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.
And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?
