Getting Started with Instagram for Business

Getting Started with Instagram for Business

Out of all the social media platforms currently available, Instagram is still one of the most popular ones in 2022 for business to reach their target audience. Not only do 90% of users follow at least one business on Insta, but at least 70% also don’t mind viewing ads during videos, which gives business owners who wish to employ ad spend yet another route to engage their core demographic should they choose to. And even if a high ad spend is not on your mind as a business owner, there are a plethora of metrics and tools that can help make tracking user interaction and automating the site easy and approachable, even for fledgling business owners.

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Is Nextdoor Right for Your Business?

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Is Nextdoor Right for Your Business?

When it comes to small business owners trying to connect with their target audience, it can be a mess of trying to figure out which social media app works best, what/when to post, and how often. In many cases, they will hire a marketing firm to help them make that determination and then create the content that resonates with their target demographic. However, there is a new app called Nextdoor that aims to bring the more neighborly aspect back to knowledge sharing that small businesses can potentially leverage.

5 Free SEO Tools For Small Business Owners

5 Free SEO Tools For Small Business Owners

While we may have talked about the basic concept of keywords in the past, such as determining the vernacular of your target audience then focusing your efforts on those keyword phrases, we had only touched slightly on the tools that small business owners can use to help them discover which one of those phrases are the most potent to use.

TikTok 101: How to Use it and is it Right for You?

TikTok 101: How to Use it and is it Right for You?

Ah, TikTok. The hugely popular short-form video platform that has not only taken social media by storm, but has actually started to transform it. That last part is not hyperbole either, as even Instagram has recently started trying to emulate TikTok’s success with their Stories feature.

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

Leveraging Hashtags on Instagram in 2022 (Yes, Really)

For those who have been around since its launch in 2010, much has changed about the landscape in regards to Instagram. Where hashtags used to run into the dozens and delve into the most minute of minutia have now given way to 4-5 hashtags per post at maximum, when used at all, and are more generic and organizational in nature. On other social media platforms, such as Twitter and Facebook, their use has also dwindled, if not disappeared entirely.